KEYWORD RESEARCH

Keyword analysis is the most crucial phase of any SEO project. Choosing right keywords determines the quality of traffic you will receive if you are able to achieve good rankings as a result of your SEO efforts. Most businesses and even some SEO experts simply assume that getting good rankings for most searched keywords in their category is the only purpose of the SEO campaigns. While it is true that good rankings for "high volume keywords" can drive a lot of traffic to your site, it is equally true that these high volume keywords are usually very broad keywords. More focused keywords/keyword phrases may have low search volume but the conversion rate is higher for more targeted keywords than broad keywords. For instance, if you sell anti-dandruff shampoo on your site, you may get more visitors if your site ranks higher for keyword "shampoo" while the probability that the visitor will become a customer is more if the keyword used was "anti dandruff shampoo", which is obviously low volume keyword. Also, it is relatively easier to get good rankings for keywords specific to your business.

In other words, it is important to have a perfect balance of both "high volume keywords" and "high focus keywords". At SEO-expert.com, we make sure that you rank high for the keywords best for your business. We will work with you to decide the best search terms and phrases to use for your target audience. We have tools available that can tell how often a phrase is searched for and also what the competition for the keyword phrase is. Some search engine placement companies say they will get you five 'Top 10' positions, but if these five phrases are never searched upon no one will see your site.

After our keyword analysis, we submit the final keywords list to you for approval. As an immediate next phase, we identify the pages on your web site with the content relevant to the keywords in the list. Almost every SEO expert will agree that the keywords and the number of keywords for which any web page can be optimized depends on the content of that page. With rare exceptions, any web page cannot be optimized for more than 2-3 keywords. We associate keywords to each page on your site, depending upon the content of the pages. All the Meta Tags and the copy on the pages is then optimized according to the targeted keywords.

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