Conversion Optimization - A/B and Multivariate Testing

Conversion Optimization - According to most studies, online marketers spend majority of their millions of acquisition budget to drive traffic to their web sites. Yet majority of the site traffic (up to 99% in some cases) leaves the site without converting. In most cases, a fraction of budget applied to conversion optimization through A/B and Multivariate Testing (MVT) can result in higher ROI when compared to direct traffic acquisition strategies. 

At SEO Expert, we believe that conversion optimization can help in reducing the "last mile effect" of website acquisition.  By leveraging testing tools like Autonomy's Optimost, Omniture (now Adobe) Test & Target and Google Website Optimizer, we plan, design, develop, deploy and track A/B and Multivariate Tests that can offer the following -

  • Maximize conversion and profitability
  • Track and target user behavior (test personas)
  • Enhance site functionality
  • Proof of concept before site-wide changes

We have helped clients increase their online conversion rates, user experience while reducing the development and implementation costs on their sites. To discuss your testing needs with one of our conversion optimization consultants, feel free to call us at 917-438-9251 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

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